Why Active Botanicals?

Plants don't get sunburned. We started there.

Nature’s most potent extracts moisturize deeply, accelerate healing and reverse signs of aging at the cellular level.

We use only wild-harvested–organic when possible–cold-pressed botanicals with proven benefits confirmed by scientific, peer-reviewed research. Ingredients such as Natural Astaxanthin, Argan, Bakuchiol, Baobab, Borage, Horsetail Fern and Marula oils (and eight other fast-absorbing dry oils), as well as CoQ10 and Vitamin E have all been selected because they’re scientifically proven to deliver fantastic results in reversing the signs of aging.

Ingredients Page
Argan
Argan
  • Hydrates
  • Reduces Wrinkles
  • Fights Inflammation
Astaxanthin
Astaxanthin
  • Improves Elasticity
  • Fights Aging
  • Lightens Complexion
Bakuchiol
Bakuchiol
  • Reduces Wrinkles
  • Improves Skin Texture
  • Brightens Skin Tone
Baobab
Baobab
  • Deeply Moisturizes
  • Protects Skin
  • Improves Firmness
Beeswax
Beeswax
  • Holds In Moisture
  • Soothes Dry Skin
  • Supports Regeneration
Borage
Borage
  • Soothes Irritation
  • Moisturizes
  • Improves Hydration
Castor
Castor
  • Deeply Moisturizes
  • Reduces Acne
  • Supports Healing
Cocoa Butter
Cocoa Butter
  • Deeply Hydrates
  • Improves Suppleness
  • Reduces Stretch Marks
CoQ10
CoQ10
  • Boosts Collagen
  • Fights Inflammation
  • Reduces Fine Lines
Grape Seed
Grape Seed
  • Reduce Oily Skin
  • Tightens Skin
  • Protects From Free Radicals
Horsetail
Horsetail
  • Protects Skin
  • Promotes Collagen
  • Soothes Eczema
Jojoba
Jojoba
  • Deep Hydration
  • Balances Oil Production
  • Soothes Skin
Marula
Marula
  • Deeply Moisturizes
  • Fights Wrinkles
  • Softens Skin
Olive
Olive
  • Deeply Moisturizes
  • Protects Skin
  • Evens Complexion
Rosehip
Rosehip
  • Brightens Skin
  • Reduces Dark Spots
  • Reduces Wrinkles
Rosemary
Rosemary
  • Combats Acne
  • Stops Premature Aging
  • Improves Circulation
Shea Butter
Shea Butter
  • Intensely Moisturizes
  • Reduce Redness
  • Helps Skin Heal
Soy
Soybean
  • Lightweight Hydration
  • Protects Skin
  • Improves Complexion
Sweet Almond
Sweet Almond
  • Nourishes Skin
  • Lightens Tone
  • Supports Skin Health
Vitamine E
Vitamin E
  • Protects Damaged Skin
  • Deeply Hydrates
  • Reduces Wrinkles

Fueled By Nature. Backed By Science.

A.

Argan

Reduce sun damage and hyperpigmentation
"Here, we present Argan oil as an effective melanin biosynthesis inhibitor" - 2013 Argan Oil Study

Deeply & Fully Moisturize
"Thanks to [Argan's] abundance of vitamin E, which is a fat-soluble antioxidant, it can help improve water retention in the skin." - Healthline

Repair Multiple Types of Inflamed Skin (Rosacea, Psoriasis, Acne, etc.)
"Products with stearic acid (found in shea butter) or linoleic acid (found in argan oil and others) can help repair your skin." - Mayo Clinic

Astaxanthin

Reduce Wrinkle Depth, Age Spot Area, & Rough Skin 
"Astaxanthin derived from H. pluvialis can improve skin condition in all layers such as corneocyte layer, epidermis, basal layer and dermis by combining both oral supplementation and topical treatment. Astaxanthin can improve the skin condition in not only women but also men." - 2012 Astaxanthin Study

Robustly Reduce Inflammation From Any Source
"ASX (astaxanthin) inhibits collagenases, MMP activity, inflammatory mediators, and ROS induction, resulting in potent antiwrinkle and antioxidant effects" - 2018 Review

B.

Bakuchiol

Reduce Wrinkle Depth, Increase Firmness, & Reduce Appearance of Pores
"MAIN BENEFITS: Wrinkle reduction, increases skin firmness, and reduces the appearance of pores. In a 2019 study, no difference was found between retinol and bakuchiol in treating wrinkles and hyperpigmentation.2 The retinol users, though, did experience more skin dryness and stinging." - Byrdie

Improve Photoaging
"Our study demonstrates that bakuchiol is comparable with retinol in its ability to improve photoageing and is better tolerated than retinol. Bakuchiol is promising as a more tolerable alternative to retinol." - 2018 Study

Baobab

Encourage Clear, Acne-Free Skin
"Baobab seed oil could be regarded as a potential therapeutic topical application for acne treatment due to the high percentage of linoleic acid present. The oil sample contained 36% omega-6 (linoleic acid) which has been shown to contribute towards maintaining a healthy skin particularly when topically applied in cases of acne." - 2017 Baobab Study

Fight Inflammation With "Anti-inflammatory, Anticarcinogenic, and Antimicrobial agents"
"In the present study, the systematic phytochemical research led to the isolation and putative identification of four HAGs (1–4), six IGs (5–10), and three PGs (10–13)." - 2017 Baobab Content Examination

Beeswax

Moisturize, Hydrate, & Soothe
"It’s ideal for moisturizing sensitive skin, hydrating the skin, & soothing certain skin conditions" - Healthline

Soothe Sensitive Skin Better Than Synthetic Ingredients
"This study demonstrated that [beeswax & natural oils] was effective, well tolerated, and superior to [glycerin, polyisobutene-containing lotion] in the management of sensitive skin." - 2018 Study

Borage

Fight Oxidative Stress & Skin DNA damage
"Borage seed oil rather than GLA, because it protects DNA by modulating oxidative genetic damage in D. melanogaster, increases the health span and exerts cytotoxic activity towards promyelocytic HL60 cells." - 2013 Borage On Fruit Fly Study

"Using borage oil topically and other GLA-containing plant oils found that borage oil has both antioxidant and anti-inflammatory effects that can be beneficial" - Healthline

C.

Castor

Hydrate & Fight Irritation and Bacteria
"Being especially rich in naturally antibacterial ricinoleic acid, castor oil has the advantage of a potential dual-action approach. The oil might hydrate skin and fight bacteria at the same time, helping to end the cyclical nature of itching and irritation." - Byrdie

Limit Sunburn Pain and Peeling
"Due to its anti-inflammatory properties, castor oil may ease the pain associated with sunburn. It's moisturizing qualities may also reduce peeling." - Healthline

Castor

Hydrate & Fight Irritation and Bacteria
"Being especially rich in naturally antibacterial ricinoleic acid, castor oil has the advantage of a potential dual-action approach. The oil might hydrate skin and fight bacteria at the same time, helping to end the cyclical nature of itching and irritation." - Byrdie

Limit Sunburn Pain and Peeling
"Due to its anti-inflammatory properties, castor oil may ease the pain associated with sunburn. It's moisturizing qualities may also reduce peeling." - Healthline

Cocoa

Heal Skin & Slow Aging
"Cocoa butter is also rich in natural plant compounds called phytochemicals. These substances may improve blood flow to the skin and slow skin aging by protecting against damage from the sun’s harmful UV rays." - Healthline

Protect Against Photoaging
"In vitro and in vivo systems have both shown the protective effects of polyphenols on the biochemical processes that are induced or mediated by UV radiation, suggesting that routine use of natural polyphenols both topically and orally may provide effective protection against UV radiation, and subsequent photoaging" - Cocoa Bioactive Compounds Study 2014

Coconut

Avoid Sun Damage 
"coconut oil blocks...an estimated 20 percent of the sun's damaging rays." - Mayo Clinic Health Systems (Coconut Oil paired with a sunscreen of SPF 30 + will provide substantial protection from the sun)

Revitalize Elasticity
"When absorbed into your skin and connective tissues, coconut oil helps to reduce the appearance of fine lines and wrinkles by helping to keep your connective tissues strong and supple" - Byrdie

Hydrate Skin Effectively
"Coconut oil and mineral oil have comparable effects. Both oils showed effectivity through significant improvement in skin hydration and increase in skin surface lipid levels...patients showed a general trend toward better (though not statistically evident) improvement with coconut oil than with mineral oil." - 2004 Dry Skin Relief Study

CoQ10

Avoid Aging & Sun Damage
"This ingredient may help reduce fine wrinkles around the eyes and protect the skin from sun damage." - Mayo Clinic

Allows More Antioxidant Presence To Fight Inflammation
"the results demonstrated that stressed skin benefits from the topical Q10 treatment by reduction of free radicals and an increase in antioxidant capacity." - 2015 Study

G.

Grape Seed

Reduce Risk of Skin Cancer, Saggy Skin, & Protect Vitamin C and E Potency
"Proanthocyanidin (found in grape seed oil) works as a DNA mutation inhibitor. Also, OPC block elastase, maintaining the integrity of elastin in the skin and act synergistically with both vitamin C and E, protect and replenish them." - 2011 Study

Gain a 6 Day Advantage On Wound Healing
"On average, lesions of the grape seed group showed full recovery on day 8 (8.06 ± 1.45) and the placebo group on day 14 (14.40 ± 3.94) which is clearly significant in terms of statistical comparison (p=0.0001)." - 2015 Grape Seed Oil Study

H.

Horsetail

Heal Fast With Less Pain
"According to our findings, 3% Equisetum Arvense ointment promoted wound healing and relieved pain during the 10-day period after [surgery]." - 2015 Horsetail Wound Healing Study

"Equisetum arvense ointment groups had a 95.26% and 99.96% wound closure ratio (P & 0.05) and higher dermal and epidermal regeneration, angiogenesis, and granulation tissue thickness after 14 days as compared to the other groups" - 2010 Horsetail Wound Healing Study

Boost Collagen Production & Improve Skin Strength
"No other plant boasts as high of a concentration of [silica]" - Healthline

"On the skin, it is suggested that [silica] is important for optimal collagen synthesis and activation of hydroxylating enzymes, improving skin strength and elasticity." - 2016 Use Of Silicon Study

J.

Jojoba

Fully Moisturize With Powerful Humectant
"Jojoba oil is a humectant ingredient. This means that it works to attract water to the top layer of the skin, helping to keep the skin hydrated. This may help prevent bacterial infections, acne, and dandruff from forming." - Healthline

Reduce Excess Oil & Moisturize For Longer
"As jojoba oil has a very similar texture to our oily secretion of the sebaceous glands, it is believed that consistent use can lead to the skin determining that it has produced enough oil, thus preventing excessive oil production. As jojoba oil is actually a wax formula, it also lasts significantly longer than other natural oils, making it a long-lasting addition to any skincare product." - 2017 Jojoba Use Review

M.

Marula

Moisturize, Smooth & Nourish Skin
"Because marula oil is lightweight, it absorbs easily. This makes it an effective moisturizer for dry or aging skin. It may be beneficial for smoothing and softening fine lines, preventing stretch marks, and keeping skin hydrated and well-nourished. It’s also an effective lip moisturizer." - Healthline

Utilize Antimicrobial, Anti-Inflammatory, And Analgesic Activity
"Sclerocarya birrea is widely studied with regard to its antidiabetic, anti-inflammatory, analgesic, antiparasitic, antimicrobial, and antihypertenisve activities." - 2012 Study

O

Olive

Fight Off Aging with Vitamins & Squalene
"'Olive oil is rich in vitamins A, D, K, and E, as well as squalene,' says Skotnicki. 'These can aid with decreasing oxidative stress on the skin (which could lead to accelerated skin aging).'" - Byrdie

Reduce Harm Done By The Sun
"one study found that when researchers applied olive oil to the skin of mice that were exposed to ultraviolet rays that could cause cancer, the olive oil actually worked to fight off the cancer-causing cells. The rates of tumors were significantly lower in the mice that had olive oil applied to their skin." - Healthline

R.

Rose Hip

Hydrate In Any Climate
"Hydration is essential for soft, supple skin. Lack of hydration can be a problem during extreme weather or as skin ages. Rosehip oil contains a wealth of essential fatty acids, including linoleic and linolenic acid. Fatty acids help keep cell walls strong so they don’t lose water.The many fatty acids in rosehip oil make it an excellent option for hydrating dry, itchy skin. The skin also easily absorbs the oil, allowing its antioxidants to travel deep into the skin’s layers." - Healthline

Improve Wrinkles & Skin Moisture/Elasticity 
"In the double-blinded study, the rose hip group showed statistically significant improvements in crow’s-feet wrinkles (P<0.05), skin moisture (P<0.05), and elasticity (P<0.05) after 8 weeks of treatment. A similar improvement was observed for astaxanthin, with P-values 0.05, 0.001, and 0.05. Likewise, both groups expressed equal satisfaction with the results obtained in their self-assessment." - 2015 Rosehip Study

Rosemary

Take On Aging 
"It is also a bit of a youth-preserving powerhouse. 'Its antioxidant properties reinforce blood capillaries, helping to reduce the signs of aging on the skin,' says Langdon. 'It tightens loose or sagging skin to help it look firmer and more youthful. Furthermore, rosemary stimulates biological activity and cell growth to reduce fine lines and wrinkles.'" - Byrdie

Reduce Cancerous DNA Mutation Caused By The Sun
"The effects of R. officinalis hydroalcoholic extract were tested on human melanoma A375 cells; the extract resulted in a dose-dependent reduction of human melanoma cell proliferation. Mutations in melanocytes are attributed to the excessive exposure of the skin to sunlight and induce the development of melanomas [55,56,57]. " - 2020 Rosemary Review

S.

Shea

Soften & Smooth
"Shea butter works like an emollient. It might help soften or smooth dry skin. Shea butter also contains substances that can reduce skin swelling. This might help treat conditions associated with skin swelling such as eczema." - WebMD

Restore Your Skin's Cell Wall
"Shea butter is typically used for its moisturizing effects. These benefits are tied to shea’s fatty acid content, including linoleic, oleic, stearic, and palmitic acids.When you apply shea topically, these oils are rapidly absorbed into your skin. They act as a “refatting” agent, restoring lipids and rapidly creating moisture.This restores the barrier between your skin and the outside environment, holding moisture in and reducing your risk of dryness." - Healthline

Add Extra Protection From The Sun
"Shea butter contains an estimated SPF of 3 to 4." - Healthline

Soybean

Repair & Protect Your Skin
"Provides antioxidant protection: Soybean oil is rich in vitamin E, essential fatty acids, lecithin, and genistein, all antioxidants that work to help “protect the skin cells from pollutants and toxins and help them repair themselves,” notes board-certified dermatologist Morgan Rabach." - Byrdie

Protect UVB Inflammation
"Experiments in vivo showed that soybean-germ oil (SGO) possesses a remarkable protective activity against UVB-induced skin inflammation, exceeding that of tocopherol acetate by a factor of 2." - 2005 UVB Inflammation Study

Sweet Almond

"Reduces puffiness and under-eye circles. Because almond oil is an anti-inflammatory, it may help ease swelling of the skin.


Improves complexion and skin tone. Due to its emollient properties, almond oil has the potential to improve both complexion and skin tone.


Treats dry skin. Almond oil has been used for centuries to treat dry skin conditions, including eczema and psoriasis. Improves acne. The oil’s fatty acid content may help dissolve excess oil on the skin, while the retinoids in the oil may reduce the appearance of acne and improve cell turnover.

Helps reverse sun damage. Animal studies have shown that vitamin E, one of the nutrients in almond oil, may help reduce damage to the skin caused by UV exposure." - Healthline

V.

Vitamin E

"Reduces puffiness and under-eye circles. Because almond oil is an anti-inflammatory, it may help ease swelling of the skin.
Improves complexion and skin tone. Due to its emollient properties, almond oil has the potential to improve both complexion and skin tone.
Treats dry skin. Almond oil has been used for centuries to treat dry skin conditions, including eczema and psoriasis.
Improves acne. The oil’s fatty acid content may help dissolve excess oil on the skin, while the retinoids in the oil may reduce the appearance of acne and improve cell turnover.
Helps reverse sun damage. Animal studies have shown that vitamin E, one of the nutrients in almond oil, may help reduce damage to the skin caused by UV exposure." - Healthline

PURE. NATURAL. POTENT.